UPDATE - Text Marketing is Updating On Dec 1st
No action needs to be taken, you'll automatically be upgraded to the latest Verizon of sms marketing by December 1st. However if you are having problems with sending sms messages and noticing that some messages are being delayed or not sent please contact us and we will upgrade you earlier.
WHY ARE WE UPGRADING THE SMS MARKETING SYSTEM
Starting November 15th, 2021, ATT, Verizon, T-Mobile, and US Cellular have changed their sms text anti-spam filter rules, impacting specific customers who are using long codes. These rules are now causing some SMS messages not to be delivered or may result in unacceptable delays or possible blocks.
These changes with the carriers were scheduled for January 1st, 2022, but we have noticed some dealers are experiencing these changes early. Previously if your customers "opt-in" to SMS, the cell phone carriers would not apply a "spam filter check" to your messages. That is no longer the case.
Since this is now happening, it is causing some text messages to be delayed or even blocked since one of the filters that are used are....
"do not allow messages to be sent more than 1 time per month from the same 10 digit number for marketing purposes".
So anyone who tries to send a message more than once a month would violate this spam rule and potentially get blocked.
It was our understanding that these changes were not going to happen until January 1st, 2022. Our plans where to migrated all customers to a platform that could support number rotation which would comply with this unique rule that is causing people to be blocked.
If you would like to migrate to our new text platform supports number rotation early at no additional cost, don't hesitate to get in touch with us at 414-326-4100. Otherwise will will automatically upgrade you by Dec 1st, no additional action is needed on your part unless you are experiencing issues now with sending and wish to upgraded early. Alternatively, you can also purchase a "shortcode marketing number" from the carriers starting at $500 per month and we can easily port it to your account.
If you have questions, please get in touch with us at 414-326-4100, and we will schedule a call with one of our SMS phone specialists, who can help you choose the best option for you.
Thank You,
The MTR Customer Service Team
support@morethanrewards.com